CLEAR THINKING.
STRONG CRAFT.
I’m a senior graphic designer with 20 years of experience turning complex briefs into clear, considered visual communication.
Approach
My experience spans brand, campaign, digital, print, environmental and production design across global and local organisations. I enjoy the point where strong visual thinking meets practical execution: understanding the problem, finding the clearest design response and carrying it through thoughtfully.
Over time my work has also expanded into brand governance, art direction, design systems and workflow improvement. More recently I’ve been exploring Figma-based workflows and AI-assisted automation prototypes as another way of improving creative production without losing the craft of the work itself.
I’m based in Melbourne, Australia.
Brand & campaign
Visual systems, campaign rollout, key visuals and brand application.
Print & editorial
Long-form documents, brochures, POS, packaging and finished art.
Environmental
Events, exhibitions, retail activation, signage and large-format graphics.
Systems & workflow
Brand governance, QA, Figma systems and workflow prototyping.
Selected experience