JAKUB JABLONSKI

Cougar black 45 campaign
Development of point of sale units, supporting print collateral, digital eDM and editorial. The aim was to elevate the cougar brand, making it less 'bogan' and more appealing to a wider audience. This was achieved by placing the giveaway Harley in a clean looking environment / using clean, clinical imagery with simple typography and ensuring the focus of. The result was selling 6 months of cougar cases in just two weeks.

Bonamy's Premium Merch
Bonamy's sought to position themselves in the premium cider space, moving away from craft market cider brands. The development of premium merch they could utilize during off premise activations was key to supporting the brands transition. This selection of bespoke products includes apparel, marquees, cider urns, breeze barriers and A-frames. The versatility of these items ensures means they can be used individually as well as a part of a set. They all share the same colourways and branding.

L’Oréal Luxe features a wide range of international brands specializing in: skin care, make-up and perfume. L’Oréal Luxe products are available at department stores, cosmetics stores, travel retail, but also own-brand boutiques and dedicated e-commerce websites.

YVES SAINT LAURENT BEAUTÉ
GIORGIO ARMANI
RALPH LAUREN
KIEHL’S
SHU UEMURA
VIKTOR&ROLF
DIESEL

The Consumer Products Division makes the best of cosmetic innovation available to the greatest number of people on every continent. Its brands are distributed in mass retailing channels – supermarkets and pharmacies. These brands offer a wide range of colouring products, hair care, makeup and skin care. 

L'OREAL PARIS
GARNIER
MAYBELLINE
NYX

PROFESSIONAL PRODUCTS DIVISION
The Professional Products Division distributes its products in salons worldwide. Through its vast array of brands, the division can meet the needs of different hair care salons, for color, shape and styling, shampoos and general hair care needs. A privileged partner of hairdressers, this division offers them products made with the best technologies as well as high-level training, to ensure professional service.

L’ORÉAL PROFESSIONNEL
KÉRASTASE
REDKEN
MATRIX
PUREOLOGY
SHU UEMURA ART OF HAIR

La Roche-Posay is part of The Active Cosmetics Division at L'Oreal. The brand meets a range of different skin care needs from normal to blemish-proned, in healthcare outlets worldwide, including, pharmacies, drugstores, and medi-spas.

Developed and endorsed by health professionals - dermatologists, pediatricians and cosmetic doctors -
La Roche-Posay is a world leader in dermocosmetics.

The following are examples of various pieces of design, executed with regard to Hocking Stuart’s style guide. Pieces ranging from outdoor advertising, Red Magazine and also illustration.

The brief from Yellow Pages was to revamp their existing sales initiation material. This new design infuses lots of colour images and fun facts to keep the new recruits involved. Collateral provided in the sales initiation pack included a welcome postcard and four separate manuals each outlining sales protocol for both trainers and trainees alike.

This branding seeks to evoke a look of vintage design. Stationery design pack including A4 letterhead, Generic paper slip and business card front.

The NRL have a very specific look and feel that they wish to maintain across all merchandise. Close adherence to the relevant style guides coupled with subtle ‘outside the box’ design suggestions are key to keeping the client happy. Displayed are the approved merchandise for the NRL product range that went into production mid 2012. Also an example of print advertising and package design.

My Industry Support Services (MISS)

Mission Statement / Rebranding

As Miss Pty Ltd expands operations over the course of the next few years to become the premier meat processing and cleaning recruitment agency, it is essential that the companies brand reflects these changes.This rebranding seeks to demonstrate a modern feel whilst at the same time encapsulationg the ethos of the business, which is to:

• Connect the right people with the right job.
• Provide the best training in the industry
• Emphasis on producing skilled candidates.

Logo Breakdown

The new logo mark uses san-serif typfaces to generate a clean, modern feel. An equally clean graphic compliments the typography. The five points represent either different individuals or different business which are joined together in a network, symbolising unity. Additionally the five points create an abstract ‘m’ shape to reinforce the business name.

This is a small collection of personal and freelance works.

Testing Grounds is a temporary space for creative practices encompassing art, performance and design. I love the space and decided to create some packaging and branding for it. An octopus is depicted because it is a creature that can adapt at will, changing its appearance to match the environment. The pattern on the tote bag is a repeating, aerial view of the perimeter of the site.

Audric is a lifelong passion project of my friend, Audric Cheah, a talented fashion designer based in Melbourne. The concept of the brand is showcasing Denim, an egalitarian and hard wearing fabric that develops its own unique character with wear. Along with other natural fabrics, Audric aims to demonstrate not only why Denim and indigo dyed cloth is so universally loved, but what it can do to enhance individual style.

Together we created the visual narrative of the brand that is understated and focuses on simplicity and heritage.

A collection recent of branding logo and word marks. 

This collection presents a combination of both traditional and digital media.  Recurring styles which I like to explore are mixtures of street art and surrealism – dichotomy of colour (vivid, hallucinatory/ dull, faded) suffused with texture and grit to give the work a tactile appearance.